Your professional creative team brings the innovation needed to projects of any size and budget and create real impact in this massive and lucrative market.
David McMullan - UK Director
Just a year after Cambridge Satchel Company entered the Chinese market, Creative Director Kevin Cheng and his team created a stunning range of imagery aimed specifically at Chinese consumers that captured the essence of this classically British brand.
Traditional Chinese alcohol brands have been losing ground in the younger demographics to beers and Western imports. The team worked with Chinese baijiu brand Jiang Xiao Bai to create a campaign that appeals to younger consumers whilst emphasising its heritage production techniques and quality.
China Director Kevin Cheng and team's BMX at Harrods video. Chinese consumers are now Harrods' biggest spenders and claims to take 20% of Chinese visitors' total London spend.
The team curated the launch of the multi-million dollar Lanba Art Park in the Wulong mountains. The strategy included working with leading international artists and launch featuring China's superstar pianist Lang Lang.
The team curated the launch of the Changan CS75 Plus SUV including multimedia real time online launch combining unique videography and social media focusing on user experience.
The team worked with the US fashion brand to translate its urban cool into a Chinese youth context in its digital campaign.
The team created an international investment promotion campaign for the megacity of Shenzhen.
For the regional launch of China's 5G network,
the team created a regional digital campaign
and physical launch event.